Advertising Advertising has the potential to make an impact on a broad segment of your market. Think about the last presidential election. Were your opinions altered by the television ads? In this age of competition and budgets that can't seem to grow fast enough, advertising must be effective. IMA uses research to define advertising opportunities and the advertising message. Less is more. We judge ourselves not by the number of awards we receive, but by the results our clients' achieve.   media placement media analyses endorsements testimonials print electronic radio television internet       IMA created an advertising campaign for RTSC Communications, a telecommunications company that acquired 62% of all independent computer service companies in Western Kansas. RTSC needed immediate results. Within three weeks sales had increased by 354% and the campaign was suspended for 60 days. IMA did win an award , but it is the 354% we promote.