created an advertising campaign for RTSC
Communications, a telecommunications company
that acquired 62% of all independent computer
service companies in Western Kansas.
The objective was to create awareness of a new company and a new service. The strategy was to use local business owners in a series of testimonial ads.
needed immediate results. Within three weeks
sales had increased by 354% and the campaign was
suspended for 60 days.
did win an award , but it is the 354% we