Advertising

Advertising has the potential to make an impact on a broad segment of your market. Think about the last presidential election. Were your opinions altered by the television ads?

In this age of competition that increases each day and budgets that can't seem to grow fast enough, advertising must be effective. IMA uses proprietary research programs to define advertising opportunities and the advertising message.

We judge ourselves not by the number of awards we receive, but by the results our clients' achieve.

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IMA created an advertising campaign for RTSC Communications, a telecommunications company that acquired 62% of all independent computer service companies in Western Kansas.

The objective was to create awareness of a new company and a new service. The strategy was to use local business owners in a series of testimonial ads.

RTSC needed immediate results. Within three weeks sales had increased by 354% and the campaign was suspended for 60 days.

IMA did win an award , but it is the 354% we promote.