Brand Management

Your product or service has a soul or identity all it's own. Consumers react to how you position your product or service by establishing in their minds the value of what they see.

We use primary and secondary research to determine the breadth and scope of the potential value so that we can accurately position your product for maximum value and return on invenstment.

Our recommendations are paired with image and creativity to produce a unique brand that has maximum appeal to your targeted markets.

western

research

logos

tag lines

transitions

migrations

positioning

placement


evaluation


design


brand integration

corsicana

 

lMA created a new brand from primary research collected from individuals and businesses in the Texas community of Corsicana.

We needed a strong visual brand that would combine two diverse valuations; country and culture.

 

The new logo and brand were the central elements of a cross marketing program designed to lure interstate travelers through the downtown area.

The sucess of the campaign led to a community-wide effort to rebrand and reposition arts organizations, tourism venues and educational institutions.