Channel marketing directs product or service specific marketing efforts at defined target markets.
IMA works in partnership with your marketing and sales team leaders to define opportunities and to develop tactics.
We create focused solutions and capabilities that increase delivery of value-added solutions to customers. Our goal is to seamlessly align business operations, partner support, and marketing and sales resources in an effort to simplify the sale and support of innovative products and solutions in the marketplace.
.lMA created and implemented a series of focus-group research projects.
Sprint used that data to value markets and identify strategies.