Destination Marketing

Where to go, what to see and how to get there.

The process of positioning your venue and attracting visitors, businesses and commerce.

Innovative strategies that create targeted exposure, maximum response and minimum cost.

free media sourcebook

digital and print vistor's guides

web sites

social media share networks

nonprofit media buys

creative

printing

video and audio production

data mining

census data matching

event representation

 

We created a five-year destination marekting program for the community of Downs, Kansas with a population of 1,200.

Community surveys were used to develop the brand image "Downs Historic Railroad Community" with the brand tag "The Town Of Many Stories."

 

We designed and implemented a task force study that examined the attitudes of consumers, business owners and nonprofits in the commmunity and five surrounding communities.
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We facilitated the creation of a local arts council. Within five years the arts council had grown to become a regional arts council hosting more than 30 events each year including an Arts In Education program serving 36 rural school districts. The arts council was honored by the Kansas Arts Council with $5,000 in annual general arts funding.

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seal We assisted a group of localvolunteers creating a storytelling contest that developed into regional storytelling festival. The community was recognitized by Kansas Governor Bill Graves as "The Storytelling Capital of Kansas." Today in it's 18th year, the Festival attracts visitors from 23 other Kansas communities, 14 other states and two other countries.
A portion of the plan included the development of a $1.2 million downtown revitilization plan funded by the US Department of Housing and Urban Development. IMA faciliated the community volunteers who participated and wrote the grant. hud
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The plan including historic preservation, We developed, wrote and submitted grants to the National Trust For Historic Preservation in support of the restoration of the historic Downs Opera House. IMA created a walking and driving tour of the historic downtown area that featured local talent impersonating historic local characters. The tour was provided on portable players available free locally, or on DVD.
Elements of the plan included the development of local events such as the biweekly free Downs Unplugged Coffeehouse featuring live music. coffeelogo
child All Arts Council events are managed by volunteers such as those who host The Children's Attic Storytime and Museum.
We created an Arts In Education program that presents two forms of professional art in 36 rural schools each year. arthur
tree We created sustainable annual funding events like the holiday TreeFest where individuals and businesses decorate live trees which are displayed in a winter wonderland of live music. lights and snow. Guests are invited to purchase raffle tickets for a chance to win one of 30 lavishly-decorated trees.
We assisted in the development of the Kansas Historic Site Ise Family Homestead. The site includes all the original buildings and one-room school house described in Dr. Jon Ise's book "Sod and Stubble." sod
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We wrapped all the elements of the local destination touring opportunities into a brochure and visitor's guide available locally and at Kansas tourism sites, digitially online. on DVD and as a downloadable digital file.

The community was honored with a feature story in Kansas Magazine and a PBS special that was secured and developed by IMA.

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The growth in funding for arts events is demonstrated in this chart. Data shows that the momentum builds after the first three years. arts funds
richardson The growth in tourism has produced a matching growth in economic development attracting industry, retail and cultural organizations including Richardson's Organ Factory in the restored Baptist Church.
The relative economic benefit of a destination marketing tourism program is $40 per capita after five years.
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