Direct Marketing Most of us think of direct mail when we think of direct marketing, but direct marketing also includes interactive marketing. Internet/on-line advertising spending grew from $26.7 million in 1996 to $8.2 billion in 2000. Information and technology are changing the way customers determine value and decide to purchase products and services. The challenge remains the same. Accurate consumer data produces greater results and limits costs. IMA uses data profiling to match the characteristics of our clients' best customers with US Census data. These geographic codes are then merged with list of customers to create e-mail and direct mail lists that are accurate and targeted. If you need to define your market or audience or increase sales, we invite you to call so that we may explain how we achieve 80% response rates. data entry data parsing databases list acquisition proprietary lists data maintenance product fulfillment internet site sales product catalogs       Luis Bravo performing The Nutcracker at the premiere of Ballet Theatre Pennsylvania's $300,000 endowment campaign, developed and implemented by IMA.