Promotion

Promotion is value booster in your marekting program.

Agit Dalvi, the former brand manager of CocaCola said "you have to fill the bucket before you empty it." Agit was referring to the communication of value as part of the education of the consumer.

 

unique concepts

innovative ideas

market research

promotion

event creation

media coordination

press releases

social media buzz

lobbying

evaluation

 

bte

The original plans for the capitol, completed in 1903, called for a statue to be placed on the dome. Due to budget constraints the dome was finished without a statue.

100 years later, reknowned Kansas sculptor Dr. Richard Bergen was commisisoned to create a 22 foot tall bronze statue of a native Kaw Indian.

The name Ad Astra refers to the Kansas Moto Ad Astra Per Aspera - To The Stars Through Difficulty.

 

 

IMA created a strategic funding promotion plan to fund the creation and placement of the statue.

Donors were recruited to attend a black tie dinner hosted by Kansas Governor Bill Graves and a performance of The Nutcracker by the Russia's International Ballet Theater.

IMA secured the talent, coordinated the political tie ins, created the dinner and managed the ticket sales.