Research IMA's comprehensive marketing services are all based upon strategic research producing outcomes that far exceed traditional expectations. Our success rate for grant applications is currently 89.1%. Survey response rates are often as high as 80%, providing our clients with confidence rates as high as 95.5%. Focus groups define customer attitudes and produce effective strategies for change. Data profiles match contacts' or donors' demographics to US Census data for targeted marketing. Feasibility studies identify threats and opportunities. Satisfaction surveys qualify consumer opinions. primary research secondary research identify markets sources of funding qualify prospects media analyses focus-group studies feasibility studies site studies satisfaction surveys geographic profiles socioeconomic profiles migration analysis traffic counts Sprint hired IMA to determine why Sprint was losing market share in selected communities. IMA created and implemented a series of focus group studies, the transcripts and videos of which were used to develop a strategic response plan. The strategic response plan included consumer and commercial client newsletters, created in html e-mail and printed formats.